America Today x
Mick La Rock
client: America Today — Amsterdam, 2025
production partner: Revelator
A limited streetwear collection created with three Amsterdam artists to mark 750 years of the city, bringing their visual language and graffiti roots into fashion.
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For the 750 Years Amsterdam Collection, America Today invited three artists from the city’s graffiti and art scene: Dadara, Laser 3.14 and Mick La Rock. Together with Revelator they created a limited streetwear line featuring original artworks that reflect the culture, rhythm and history of Amsterdam.
Mick La Rock contributed her signature geometric lettering and classic graffiti roots. Her design draws on the style she developed between New York and Amsterdam and references the energy of the city’s streets and bridges. The collection included T-shirts, hoodies and totebags, each carrying a piece of the city’s visual language.
“The UFO is me floating through the city”